Privacy policy

FRESH UNIVERSE LLC (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit Alba's Dawn Guide (the “Website”) or purchase our Digital Products, and outlines your rights regarding your personal data.
This policy applies to visitors and customers worldwide. Where local law (such as the EU/UK GDPR or the California Consumer Privacy Act) grants you specific rights, those rights are described in the relevant sections below.

1. Information We Collect
a) Information you provide directly:
• Name, email address, and billing/contact information provided at checkout
• Payment information (processed securely by our third-party payment processor — we do not store full card details)
• Any information you provide when contacting customer support
• Account information, if you create an account (e.g., email, password)
b) Information collected automatically:
• IP address, browser type, device type, and operating system
• Pages visited, time spent on the Website, referring URLs, and general usage data
• Cookies and similar tracking technologies (see Section 5)
c) Information from third parties:
• Data from our e-commerce platform (Shopify) and payment processors necessary to complete and manage your order

2. How We Use Your Information
We use your personal data to:
• Process and fulfill your orders, including delivering your Digital Products
• Communicate with you about your order, account, or support requests
• Send marketing communications, where you have opted in (you may unsubscribe at any time)
• Improve our Website, products, and customer experience
• Detect, prevent, and address fraud, security issues, or technical problems
• Comply with legal obligations, including tax and accounting requirements
3. Legal Basis for Processing (EU/UK Users)
If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following legal bases:
• Contractual necessity — to fulfill your order and provide the Digital Products you purchased
• Legitimate interests — to improve our Website, prevent fraud, and operate our business
• Consent — for marketing communications and non-essential cookies, which you may withdraw at any time
• Legal obligation — to comply with applicable tax, accounting, or regulatory requirements

4. Sharing Your Information
We do not sell your personal data. We may share your information with:
• Service providers who help us operate the Website and fulfill orders, including our e-commerce platform (Shopify), payment processors, email/marketing service providers, and analytics providers — each bound by their own privacy and data protection obligations
• Legal and regulatory authorities, where required by law, court order, or to protect our legal rights
• Business transfers, in the event of a merger, acquisition, or sale of assets, in which case your data may be transferred as part of that transaction, subject to this Privacy Policy

5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the Website, remember your preferences, and understand how visitors use our site (analytics). Where required by law, we will request your consent before setting non-essential cookies. You can control or disable cookies through your browser settings; note that disabling cookies may affect Website functionality.

6. International Data Transfers
As we serve customers globally and use service providers (such as Shopify and payment processors) that may operate internationally, your personal data may be transferred to and processed in countries other than your own, including countries that may have different data protection laws. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) to protect your data in such transfers.

7. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this Policy, including to comply with legal, tax, and accounting obligations. Order and transaction data is typically retained for the period required by applicable tax and commercial law, after which it is securely deleted or anonymized.

8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
If you are in the EEA/UK (GDPR):
• Right to access the personal data we hold about you
• Right to correct inaccurate or incomplete data
• Right to request deletion of your data (“right to be forgotten”)
• Right to restrict or object to certain processing
• Right to data portability
• Right to withdraw consent at any time (where processing is based on consent)
• Right to lodge a complaint with your local data protection authority
If you are a California resident (CCPA/CPRA):
• Right to know what personal information we collect, use, and disclose
• Right to request deletion of your personal information
• Right to correct inaccurate personal information
• Right to opt out of the “sale” or “sharing” of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights
All other users: Regardless of your location, you may contact us to request access to, correction of, or deletion of your personal data, and we will respond in accordance with applicable law.
To exercise any of these rights, please contact us via our Contact Information page, marking your request as “Privacy Request.” We may need to verify your identity before processing your request.

9. Data Security
We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy
Our Website and Digital Products are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete it promptly.

11. Third-Party Links
Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies separately.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Policy periodically.

13. Contact Us
For any questions or requests regarding this Privacy Policy or your personal data, please contact us via our Contact Information page.